What’s the half-life of news articles these days? How should that affect your mix of marketing, thought leadership, research, and other news-focused content? New research from Chartbeat, a content intelligence platform for publishers, sheds light on how positioning, traffic source, topic, and other attributes impact the lifespan of an article. CMI’s chief strategy advisor Robert … Read more
“Marketers ruin everything.” Entrepreneur Gary Vaynerchuk often gets credited for that wisdom he shared in a 2013 speech and repeated in the years following. The trope explains how any new, interesting, innovative technology or experience is usually ruined by marketers exploiting it to sell more products. CMI’s chief strategy advisor Robert Rose has some thoughts … Read more
![Where Should Your Customer Journey Start? [Demand Gen Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/04/1681904721_.png "Where Should Your Customer Journey Start? [Demand Gen Research]")
B2B marketing teams face an increasingly complex challenge. When asking for more money and resources for activities that generate demand, they often hear, “We don’t have the budget for that.” Instead, teams get plenty of resources and budget to nurture leads, get them to salespeople, and develop content that speaks to solving X, Y, or … Read more
