Measurement and reporting

Are You Overselling the Power of Data? [Rose-Colored Glasses]

by
Are You Overselling the Power of Data? [Rose-Colored Glasses]

My old boss, the CEO of a former employer, was one of the best salespeople I’ve ever known. He could work a room, listening and knowing just the right thing to say to keep interest piqued and drive value in the conversation. Just as importantly, he knew exactly (and I mean exactly) when to end … Read more

Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]

by
Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]

If we can measure it, it must be important. So, is our job to just determine how accurately we can get that number? Not at all. If any measurement is to mean anything, the first task is to agree on what equals success. It’s one of the unspoken secrets in all of marketing measurement. Agreement … Read more

ajax-loader
Good Marketing Tools
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.