Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]

Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]

If we can measure it, it must be important. So, is our job to just determine how accurately we can get that number? Not at all. If any measurement is to mean anything, the first task is to agree on what equals success. It’s one of the unspoken secrets in all of marketing measurement. Agreement … Read more

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