Earlier this year, I shared four leadership lessons to help people be more effective in leading their teams. Lesson 2 had an important element to servant leadership: “Check your ego at the door.” Egotism can be a killer of relationships Sometimes, there can be a fine line between self-confidence and egotism. The former is a … Read more
What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to reach new audiences. Marketers use various strategies to identify influential individuals and gain access to their followers. In this article, we’ll discuss what influencer marketing … Read more
Is every company now a media company? Though the answer has yet to be written definitely, I know how most content marketers would respond. Every successful company’s marketing strategy includes a functioning media management operation. Put simply, today, you may not be a media company, but you are definitely starting to operate like one. Even … Read more
