Driving organic traffic from search often requires attaining high Google rankings. Often, I see marketers creating content with that goal but without keeping keyword research in mind. They expend valuable time and effort creating a piece that ultimately falls flat. Marketers often mistakenly create #content to draw organic traffic without keeping keyword research in mind, … Read more
The difference between long-tail and short-tail keywords comes down to popularity. Many people search for short-tail keywords, while few search for long-tail keywords. Because of that, long-tail keywords are generally easier to rank for and tend to attract searchers with more specific intent. This has made targeting them a widely adopted SEO tactic. So should … Read more
Niche keywords represent clear and specific topics that appeal to relatively small, often specialized parts of a given market. In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market. Niche keywords can be an opportunity to attract highly targeted traffic in a short time since they typically refer to specific … Read more
