The rollout of Google’s Discover Core update is complete

The rollout of Google’s Discover Core update is complete

According to an update posted to the Search Status dashboard on February 27 at 2:02 a.m. PT, the rollout of Google’s February 2026 Discover core update has completed. The rollout lasted approximately 22 days and began on February 5th. That’s about 8 days longer than Google’s original estimate of up to two weeks. Google announced … Read more

Here’s how to use Google’s natural language to boost your ASO efforts

Here’s how to use Google’s natural language to boost your ASO efforts

Over the past year, Google has significantly accelerated its investment in artificial intelligence and machine learning across its products and platforms. While most marketers are familiar with ChatGPT, Google has continued to develop its own AI capabilities in parallel, including the relaunch of Bard as Gemini and the continued rollout of AI-powered features on Google … Read more

ChatGPT has 12% of Google’s search volume, but Google sends 190 times more traffic to websites

ChatGPT has 12% of Google’s search volume, but Google sends 190 times more traffic to websites

ChatGPT processed 2.5 billion prompts per day in July 2025.¹ That’s 18% of Google’s 13.7 billion daily searches, based on the 5 trillion searches per day announced in January 2025.² Although ChatGPT accounts for almost a fifth of Google query volume, people use the platforms in different ways. I wanted to see how ChatGPT compares … Read more

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