Here’s how to use Google’s natural language to boost your ASO efforts

Here’s how to use Google’s natural language to boost your ASO efforts

Over the past year, Google has significantly accelerated its investment in artificial intelligence and machine learning across its products and platforms. While most marketers are familiar with ChatGPT, Google has continued to develop its own AI capabilities in parallel, including the relaunch of Bard as Gemini and the continued rollout of AI-powered features on Google … Read more

ChatGPT has 12% of Google’s search volume, but Google sends 190 times more traffic to websites

ChatGPT has 12% of Google’s search volume, but Google sends 190 times more traffic to websites

ChatGPT processed 2.5 billion prompts per day in July 2025.¹ That’s 18% of Google’s 13.7 billion daily searches, based on the 5 trillion searches per day announced in January 2025.² Although ChatGPT accounts for almost a fifth of Google query volume, people use the platforms in different ways. I wanted to see how ChatGPT compares … Read more

User data is important in Google’s ranking systems. What we learned from Liz Reid’s appeal statement

User data is important in Google’s ranking systems. What we learned from Liz Reid’s appeal statement

I found some interesting things in the latest document on the DOJ-Google trial. Google has appealed the ruling, which says the company must share confidential information with competitors. Image source: Marie Haynes Key Takeaways: Google was ordered to share information with competitors to avoid becoming an illegal monopolist. Google doesn’t want to reveal its extensive … Read more

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