Google is updating the privacy threshold for the Search Query report in Universal Analytics, and the Google Ads query, First user Google Ads queryand Session Google Ads query Dimensions for the explorations in Google Analytics 4. What is the privacy threshold. Google announced new privacy thresholds last year, ensuring user anonymity by only reporting on … Read more
Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to data-driven attribution. Google’s message to advertisers. The email tells the advertiser which account(s) qualify for the switch and gives them until August 4 to cancel the auto-switch. What is data-driven attribution. Google announced in September that data-driven attribution would … Read more
On Twitter, Yael Consulting founder Lior Krolewicz noticed a strange issue where Google isn’t reporting the correct ad spend. We checked the Google Ads status dashboard and it looks like this is a known issue. What Google says. There is no word on when the issue will be resolved. Be sure to check the dashboard … Read more
