As part of another EU antitrust investigation, Google parent Alphabet offered to let rival ad intermediaries place ads on YouTube. European Commission sample. This development is likely to pave the way for Google to settle an EU probe, opened last year, without having to pay a fine. The EU initiated this most recent probe to … Read more
Google has just announced that they are pulling back restrictions on some previously prohibited categories from showing on the YouTube masthead. Effective today. Google will now allow booking for masthead ads for the following categories: Sports betting (US only) Alcohol (where legal) Prescription drugs (US, CA, NZ) What Google says. A spokesperson from Google stated … Read more
“A small percentage of traffic” will soon see the initial testing of Google Chrome Topics API go live on July 1. The new feature will enable users to enable interest-based advertising without having to track the site a user visits. Interest-based advertising. According to recent developer documentation, “IBA can help advertisers to reach potential customers … Read more
