Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?

Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?

Deloitte discovered fascinating new insights into businesses’ approaches to continuous innovation and change in its recently released 2023 Chief Strategy Officer Survey. If your immediate reaction is, “Hmmmm … Do we even have a chief strategy officer?” or “Where do we get one of those,” you’re not alone. Despite the title’s familiar sound, the function … Read more

How To Get Your Audience To Give Their Data for Personalized Content

How To Get Your Audience To Give Their Data for Personalized Content

Google’s stay of execution for third-party cookies in Chrome won’t last forever. Even if they push the deadline beyond the expected second half of 2024, the tracking tool’s demise is on the horizon. In the no-cookie era, you will still possess vital customer insights from your first-party data – the information people share directly in … Read more

ajax-loader