Gen Archives - Good Marketing Tools

Are your Google Ads Gen Z safe? Strategies to win the 18-24 segment

2026-02-16 by admin

When the average age of a brand’s customers increases, there is rarely a platform failure. This is usually a signal that younger audiences are discovering, evaluating and purchasing elsewhere and older established brands can’t keep up. As of 2026, Generation Z will be between 14 and 29 years old. They are the first generation to … Read more

Where Should Your Customer Journey Start? [Demand Gen Research]

2023-04-19 by admin

B2B marketing teams face an increasingly complex challenge. When asking for more money and resources for activities that generate demand, they often hear, “We don’t have the budget for that.” Instead, teams get plenty of resources and budget to nurture leads, get them to salespeople, and develop content that speaks to solving X, Y, or … Read more