Threads doesn’t just reward replies – it’s designed for them. Adam Mosseri, head of Instagram, has said this more than once and didn’t mince his words: “The sum of all your replies is about as valuable as the sum of all the values of all your posts,” he told Platformer. It turns out he wasn’t … Read more
If you’re serious about promoting your brand or business on social media, chances are you’ve already realized the power of Twitter. With millions of active users and a unique real-time nature, Twitter can be a game-changer when it comes to reaching your target audience and engaging with your followers. However, keeping up with Twitter’s fast-paced … Read more
Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark report. TLDR. There are five important takeaways for brands from the 2023 Social Media Benchmark Report, which was released today by Rival IQ: Organic engagement: falling … Read more
