Microsoft Unveils AI Chat Monetization For Digital Partners

Microsoft Unveils AI Chat Monetization For Digital Partners

Microsoft introduced the ads for chat API this week: an advertising solution designed to monetize AI chat experiences seamlessly and engagingly. According to the announcement, the ads for chat API would create native advertising experiences that benefit partners, consumers, and advertisers. Who Would Benefit From The Ads For Chat API? The ads for chat API … Read more

Support the B2B Buyer Revolution With Digital Content

Support the B2B Buyer Revolution With Digital Content

B2B buyers have emphatically joined a revolution. They’re researching more, involving more colleagues, and even buying big-ticket packages online or via self-service. And that revolution elevates the role of content in the sales process. Consider these research findings: Since 2019, the average number of interactions required to make a buying decision jumped from 17 to … Read more

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