This day in search marketing history: January 2

This day in search marketing history: January 2

In 2012, Google – a search engine known for fighting against paid links and “thin” content – ​​seemed to be behind a campaign that generated both on behalf of its Chrome browser. A search for [This post is sponsored by Google] returned more than 400 pages, apparently written as part of a Google marketing campaign: … Read more

Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Lessons

Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Lessons

Updated Nov 22, 2022 Millions gather to view your content marketing on their screens. Crowds line up over two miles just to get a glimpse of your content in real life. That’s the stuff of content marketers’ dreams. And it’s the reality for marketers at Macy’s, the US department store chain that has put on … Read more

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