Data

A customer data roadmap for staying ahead of the competition

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A customer data roadmap for staying ahead of the competition

In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands can gain invaluable insights. These insights, when effectively utilized, have the potential to transform the customer experience landscape. … Read more

Microsoft Ads to launch UET Insights dashboard with new traffic data

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Microsoft Ads to launch UET Insights dashboard with new traffic data

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics: session count. Popular pages. Device breakdown. … Read more

Leverage first-party data for a winning CRM strategy

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Leverage first-party data for a winning CRM strategy

A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they … Read more

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