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Identity & custom user experiences

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Identity & custom user experiences

Savvy digital marketers leverage user identification to create genuinely custom experiences for their customers because identity is a crucial part of today’s online landscape. Nancy Marzouk of MediaWallah joins me on the SEJ show to discuss the concept of identity data and how it becomes an integral part of digital advertising. In addition, we discuss … Read more

Google Ads updates the user interface for custom columns and adds new metrics

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Google Ads updates the user interface for custom columns and adds new metrics

Google Ads updates the user interface for custom columns and adds new metrics Your privacy means the world to us. We will only pass on your personal data if you expressly give us this and confirm each time that we have your consent to do so. Further information can be found in our data protection … Read more

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