Leverage first-party data for a winning CRM strategy

Leverage first-party data for a winning CRM strategy

A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they … Read more

LinkedIn Rolls Out Sales Navigator Search & CRM Card Updates

LinkedIn Rolls Out Sales Navigator Search & CRM Card Updates

LinkedIn Sales Solutions announced a slate of updates to the Sales Navigator platform today, including improvements to the Search experience, CRM integrations, and new homepage optimizations. These new features are aimed at boosting efficiency for advertisers and sellers. Features will be rolling out throughout Q1 2022. Since its inception in 2017, LinkedIn Sales Navigator has … Read more

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