![Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/02/content-analytics-meaningless-unless-you-have-agreement-390x215.png "Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]")
If we can measure it, it must be important. So, is our job to just determine how accurately we can get that number? Not at all. If any measurement is to mean anything, the first task is to agree on what equals success. It’s one of the unspoken secrets in all of marketing measurement. Agreement … Read more
Updated Feb 23, 2022 The right technology helps content teams create more and better work. That’s why 73% of B2B content marketers say they use content creation, collaboration, and workflow tools. But they’re not always easy to choose. And always need more than one. Sometimes you need a tool to spark a new idea or … Read more
“It’s time to make the donuts.” This phrase from a 1981 Dunkin’ Donuts ad campaign has become part of our workplace culture. People use it to talk about preparing to do something repetitive, grueling, or meaningless. But that’s a misreading of the original message. The ad featured Fred the Baker, who woke up very early … Read more
