LinkedIn has introduced Collaborative Articles, what it is calling an all-new way to share knowledge. I’d highly dispute that, as this really feels like an elevated take on classic roundup articles designed to feature the “wisdom of the crowd.” Why we care. LinkedIn is touting this as a way to grow your following, boost your … Read more
CMI published over 249 articles about all aspects of content marketing in 2022. I bet very few of you read every one of them. (I understand – you have a lot of things to do.) Since it’s my job, I read every article and check the performance analytics. So I put together the 10 most … Read more
If you publish great content and hardly anyone reads it, is it actually great content? That’s a question for the ages – or maybe the comments section. Every content marketer plans, crafts, reviews, and publishes articles with the best intentions. We all want to publish the most helpful content, sharp insights, and genuinely leading thoughts. … Read more
