Accelerate customer journey automation with this CDP roadmap

Accelerate customer journey automation with this CDP roadmap

Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. But many teams struggled to effectively combine legacy tools and emerging technologies required to build effective omnichannel experiences. Autodesk partnered with ActionIQ to develop a future-proof stack that would empower a self-service approach to achieving … Read more

Google rolling out conversion migration tool for Google Analytics 4

Google rolling out conversion migration tool for Google Analytics 4

Google is now rolling out a conversion migration tool for you to important your existing goals from Universal Analytics to Google Analytics 4. You can access this under your GA4 settings screen, in the Setup Assistant tab, under the Conversions section. How it works. The goals migration tool allows you to quickly recreate eligible goals … Read more

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