Google updated its Article structured data guidelines to reflect that they dropped the AMP requirement and changed the image guidelines for Top Stories eligibility. Three changes to the guidelines make it clear that eligibility for the stop stories section that can dominate the top of the search results became more accessible for more publishers. Structured … Read more
Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact of organic search and website health on your wider business goals. From website traffic and click-through rates to sales attribution models, SEO experts cover it all in this webinar. Register today … Read more
You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what it is, then you may be thinking, how can I add more authoritative content throughout my site? Well, first, authority refers to the power or … Read more
