If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In the US, Google dominates the search ad market, holding steady at about 56.1% of the … Read more
Growth hacking has long been touted as a “unicorn” marketing strategy that rapidly grows a company’s sales through the roof. But does growth hacking still work after a decade since the term “growth hacker” was coined? In this guide, you will learn what growth hacking is, where it originated, and whether or not it still … Read more
Core Web Vitals (CWV) are a set of metrics developed by Google to measure the user experience of site visitors. They provide an idea of how well a webpage performs and help identify areas needing improvement. Google offers several metrics for measuring page performance that is called Web Vitals, which are different from Core Web … Read more
