Google has added an enhanced measurement option for form interactions. Now you can not only see when a form has been submitted, but you can also see when one has been started by a new user. Lead gene marketers rejoice! Get the daily newsletter search marketers rely on. Enable enhanced measurement. Enhanced measurement should be … Read more
At least 30 major advertisers have dropped advertising on Twitter after it was revealed that their ads were displayed alongside tweets soliciting illegal child abuse content. For example, a tweet promoted by a Scottish Rite Children’s Hospital in Texas was shown alongside toxic tweets related to child sexual abuse. Advertisers Revolt Against Twitter Reuters reported … Read more
With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect this holiday season. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction. That’s where AI comes … Read more
