Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Being … Read more
The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO writing has described search intent (for example, these two excellent articles on SEJ on creating content that satisfies search intent and understanding how people search), … Read more
Google has confirmed it fixed the ongoing issue with Google News indexing. This resulted in many publishers seeing massive traffic declines from Google News for a three-week period, starting around June 21st. the update Google posted an update at 5:06 pm ET today, saying, “We fixed the issue with News indexing. There will be no … Read more
