Traditional media has often been characterized by its inaccessible barriers to entry. The costs associated with distributing content in major publications were, and still are, a prominent deterrent for parties looking to expose their messaging to a greater audience. It was the industrialization of print media that afforded an opportunity to reach the masses at … Read more
Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search. Will AI chatbots powered by large language models (LLMs) such as ChatGPT and Bard ultimately replace “traditional” search as we know it? Generative AI brings a meaningful shift with vast possibilities for the future of search. The potential … Read more
A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher conversion rates. With the advent of more advanced targeting options, some marketers have begun to question whether keyword match types still matter. This … Read more
