What is the buyer’s journey? How to Create Content for Every Stage

What is the buyer’s journey?  How to Create Content for Every Stage

People rarely just search for whatever you sell, click on your website, and buy right away. In fact, 71% of them start their research with a generic search. They’re reading blog posts, watching videos, consuming reviews, asking their friends, participating in communities—before they even begin to consider your product. So unless you’re creating content that … Read more

Facebook Shifts Focus To Short-Form Video After Stock Plunge

Facebook Shifts Focus To Short-Form Video After Stock Plunge

Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. Zuckerberg communicated this plan to Facebook employees during a company-wide virtual meeting. The stock price of Facebook’s parent company, Meta Platforms Inc, dropped by over 200 billion dollars this past week after … Read more

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