Every business needs a marketing plan. It helps guide your marketing efforts and keeps you on track to hit your marketing objectives. The problem is that creating one can get complicated, really complicated. It’s not so bad if you’re familiar with marketing jargon and acronyms like SWOT and KPI. But if you’ve never created one … Read more
Before Facebook Ads introduced its ad platform, brands had to rely on growing their social following organically. In 2022, Facebook (and its sister platform, Instagram) has become a pay-to-play market. You may be struggling to reach a wider audience without paying for visibility via ads. Whether you’re starting a new company or are a well-established … Read more
Google has launched related search for content pages, a new AdSense feature that displays search terms related to the content of the pages users are reading, the company announced Monday. An example of AdSense’s related search for content pages. Image: Google. Why we care. The main benefit here is that you may be able to … Read more
