Before Facebook Ads introduced its ad platform, brands had to rely on growing their social following organically. In 2022, Facebook (and its sister platform, Instagram) has become a pay-to-play market. You may be struggling to reach a wider audience without paying for visibility via ads. Whether you’re starting a new company or are a well-established … Read more
Google has launched related search for content pages, a new AdSense feature that displays search terms related to the content of the pages users are reading, the company announced Monday. An example of AdSense’s related search for content pages. Image: Google. Why we care. The main benefit here is that you may be able to … Read more
With access to millions of emails and business profiles, Google’s using its vast resources to inform businesses about tech legislation via email and numerous websites. People with Google Business Profiles, or who use other Google properties, may have noticed an email warning them of upcoming legislation that could impact their businesses. In addition to emails, … Read more
