I see a common challenge in B2B marketing – teams seeking more budget and resources for demand-generation programs. “Now, wait a minute,” you might say. “It seems like demand gene for leads is the only thing we do.” To be clear, I mean true demand generation, not mid-funnel, inbound lead gen, nurturing, or sales enablement. … Read more
With the ever-changing nature of The Algorithm, hashtags are one method of discovery that has stayed consistent in the value they offer. Your TikTok or Instagram hashtags might just be what propels your content in front of the right audience, so they’re essential for any social media strategy. However, coming up with the right ones … Read more
In 2023, marketers entered a new content battleground. Not only can brands and people become writers and publishers, but now machines can, too. Together, people and machines create tens of millions of new web pages daily. Do your brand’s blog posts, white papers, videos, and fact sheets have any chance of being discovered and consumed? … Read more
