Up Your Verb Game With These 4 Tips and Examples

Up Your Verb Game With These 4 Tips and Examples

You learned a skill in grade school that can set your content apart today. Verbs can make all the difference in your sentences. That lesson learned in elementary school will let your content stand out in the proliferation of boring, weak, and ineffective language. By slashing through those wasted, wimpy verbs, your content will pack … Read more

Meta Threads’ Rapid Rise Proves the Power of an Owned Audience

Meta Threads’ Rapid Rise Proves the Power of an Owned Audience

Meta spins its new social media network threads as a close-knit community. But it’s definitely not a small community, given over 100 million people joined it in less than a week. Let’s put that in perspective. The web took almost seven years to reach that number. Twitter took five years. Instagram did it in 2.5 … Read more

How To Use POV Architecture To Create Trust

How To Use POV Architecture To Create Trust

Misinformation spreads like wildfire on social media, and their parent companies have little interest in fact-checking. Meta CEO Mark Zuckerberg once said in an interview about political speech, “I don’t think that Facebook or internet platforms, in general, should be arbiters of truth.” New generative AI engines such as OpenAI’s ChatGPT, Google’s Bard, and others … Read more

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