Meta Threads’ Rapid Rise Proves the Power of an Owned Audience

Meta Threads’ Rapid Rise Proves the Power of an Owned Audience

Meta spins its new social media network threads as a close-knit community. But it’s definitely not a small community, given over 100 million people joined it in less than a week. Let’s put that in perspective. The web took almost seven years to reach that number. Twitter took five years. Instagram did it in 2.5 … Read more

How To Use POV Architecture To Create Trust

How To Use POV Architecture To Create Trust

Misinformation spreads like wildfire on social media, and their parent companies have little interest in fact-checking. Meta CEO Mark Zuckerberg once said in an interview about political speech, “I don’t think that Facebook or internet platforms, in general, should be arbiters of truth.” New generative AI engines such as OpenAI’s ChatGPT, Google’s Bard, and others … Read more

Automated AI-Generated Content Can Ruin Everything

Automated AI-Generated Content Can Ruin Everything

“Marketers ruin everything.” Entrepreneur Gary Vaynerchuk often gets credited for that wisdom he shared in a 2013 speech and repeated in the years following. The trope explains how any new, interesting, innovative technology or experience is usually ruined by marketers exploiting it to sell more products. CMI’s chief strategy advisor Robert Rose has some thoughts … Read more

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