![28 CTA Templates to Design Clickable CTAs in PowerPoint [Download]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/04/1681992022_.jpg "28 CTA Templates to Design Clickable CTAs in PowerPoint [Download]")
Calls-to-action (CTAs) are a crucial part of your marketing arsenal. You need effective CTAs to convert website visitors into leads. CTAs prompt your audience to take an action in their lifecycle that actually benefits them — and the growth of your business.
![Where Should Your Customer Journey Start? [Demand Gen Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/04/1681904721_.png "Where Should Your Customer Journey Start? [Demand Gen Research]")
B2B marketing teams face an increasingly complex challenge. When asking for more money and resources for activities that generate demand, they often hear, “We don’t have the budget for that.” Instead, teams get plenty of resources and budget to nurture leads, get them to salespeople, and develop content that speaks to solving X, Y, or … Read more
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