Content strategy is a wicked problem. Do not worry. I didn’t adopt Bostonian lingo. A wicked problem is hard to solve because of “incomplete, contradictory, or changing requirements that can be difficult to recognize.” I like information researcher Jeff Conklin’s description of wicked problems as those “not understood until after the formulation of a solution.” … Read more
Just as content can help your brand, it can hurt it, too. Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. I’ve rounded up most of the biggest suspects when it comes to content that … Read more
As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that’s not the … Read more
