Driving organic traffic from search often requires attaining high Google rankings. Often, I see marketers creating content with that goal but without keeping keyword research in mind. They expend valuable time and effort creating a piece that ultimately falls flat. Marketers often mistakenly create #content to draw organic traffic without keeping keyword research in mind, … Read more
PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or next-level optimizations. measurements: Conversion goals and analytics tracking. Automation: Managing smart settings. Ad types: Ideas to try or optimize. Targeting: Using your first-party data. Whether you are … Read more
Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discovered in search results. Video: Martha van Berkel talks about structured … Read more
