If your website is structured like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website’s pages are about.
Microsoft Unveils AI Chat Monetization For Digital Partners
Microsoft introduced the ads for chat API this week: an advertising solution designed to monetize AI chat experiences seamlessly and engagingly. According to the announcement, the ads for chat API would create native advertising experiences that benefit partners, consumers, and advertisers. Who Would Benefit From The Ads For Chat API? The ads for chat API … Read more
When Did Your B2B Team Stop Caring (and What To Do About It)
When did your marketing team stop caring? Last week, I asked that question of a CMO at a B2B technology company. I surprised myself by asking it and quickly clarified. I didn’t mean they didn’t care about their jobs. I wanted to know when they stopped caring about the topic of their employer’s business. A … Read more