A new Robots tag called indexifembedded, websites can give Google more instructions about what content to index in search results. You can use this tag to instruct Google to only index content on a page if it is embedded through iframes and similar HTML tags. The indexifembedded tag overrides the noindex tag. That is, you … Read more
![Your audience doesn’t really care about “just the facts” anymore. [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/01/your-audience-isnt-interested-in-just-facts-anymore-390x215.png "Your audience doesn’t really care about “just the facts” anymore. [Rose-Colored Glasses]")
Last week I spoke to a healthcare client whose team wanted to create a new customer experience using digital content. But they felt frustrated. Five years ago, with the help of some consultants from advertising agencies, they had the idea of launching a digital platform that would allow easy access to facts. All they needed, … Read more
Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted the ability of these technologies to automate time-consuming tasks at scale, which can result in more successful campaigns. However, many professionals often have difficulty distinguishing between these concepts. “Artificial intelligence is essentially the term that defines the … Read more
