With over 1 billion monthly active users, Facebook is a powerful network to tap into to expand the online footprint of your business.
Google will automatically switch some advertisers’ attribution models
Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to data-driven attribution. Google’s message to advertisers. The email tells the advertiser which account(s) qualify for the switch and gives them until August 4 to cancel the auto-switch. What is data-driven attribution. Google announced in September that data-driven attribution would … Read more
Can You Keep the Human Touch When Using Marketing Automation?
Marketers, we find ourselves in a quandary: We want to automate as much of our marketing as possible, yet we don’t want any of it to feel automated. We’d love to be able to just set it and forget it. But great content marketing is designed to build relationships (that drive revenue). And unfortunately, automating … Read more