In the internet age, few things shape purchasing decisions as much as online reviews. And why not? They provide authentic and honest insight that no marketing campaign could ever replicate. The modern equivalent of the all-important word of mouth, customer reviews can make or break the reputation of a local business – and make a … Read more
If you’re a TikTok creator, you’ve probably heard about hashtags. They can be a serious game changer to boost TikTok SEO and get more eyes on your content. In this article, we’ll explore everything you need to know about TikTok hashtags, including best practices for boosting your content’s visibility. TikTok hashtags are words or phrases … Read more
Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark report. TLDR. There are five important takeaways for brands from the 2023 Social Media Benchmark Report, which was released today by Rival IQ: Organic engagement: falling … Read more
