Google has updated its misrepresentation policy with detailed information on how marketers can build trust. The document advises what steps and precautions brands should take to make sure their products and offers are eligible to be served in Search. Why we care. The updated policy provides specific criteria for brands. This level of detail will … Read more
Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First click. Linear. Time decay. Position based. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of … Read more
Google Bard just got an upgrade. By incorporating Google’s PaLM language models, Bard is now better at math and logic responses. “Today I wanted to share that we’ve improved Bard’s capabilities in math and logic by incorporating some of the advances we’ve developed in PaLM,” Jack Krawczyk, the Google executive leading up Bard and Google’s … Read more
