Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)

Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)

A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher conversion rates. With the advent of more advanced targeting options, some marketers have begun to question whether keyword match types still matter. This … Read more

8 Types Of Remarketing To Consider

8 Types Of Remarketing To Consider

Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when used correctly, remarketing continues to be an effective tool in the box for paid media marketers across the spectrum of industries. If you’ve tried remarketing and haven’t seen a … Read more

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