Oftentimes, marketers focus heavily on Google when vying for traffic.
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Twitter Ads Suspended By Top Brands Because Of Child Exploitation
At least 30 major advertisers have dropped advertising on Twitter after it was revealed that their ads were displayed alongside tweets soliciting illegal child abuse content. For example, a tweet promoted by a Scottish Rite Children’s Hospital in Texas was shown alongside toxic tweets related to child sexual abuse. Advertisers Revolt Against Twitter Reuters reported … Read more
Google’s Top 3 Metrics For Evaluating User Experience
Core Web Vitals (CWV) are a set of metrics developed by Google to measure the user experience of site visitors. They provide an idea of how well a webpage performs and help identify areas needing improvement. Google offers several metrics for measuring page performance that is called Web Vitals, which are different from Core Web … Read more
