What is the buyer’s journey? How to Create Content for Every Stage

What is the buyer’s journey?  How to Create Content for Every Stage

People rarely just search for whatever you sell, click on your website, and buy right away. In fact, 71% of them start their research with a generic search. They’re reading blog posts, watching videos, consuming reviews, asking their friends, participating in communities—before they even begin to consider your product. So unless you’re creating content that … Read more

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