Traditional media has often been characterized by its inaccessible barriers to entry. The costs associated with distributing content in major publications were, and still are, a prominent deterrent for parties looking to expose their messaging to a greater audience. It was the industrialization of print media that afforded an opportunity to reach the masses at … Read more
Often, social media and SEO conversations happen separately. Social media is meant for building relationships and engaging with your audience, while SEO seems more scientific, with specific keyword analyzes to attract as many eyes as possible. However, these two facets of inbound marketing can work together to amplify the results of each other. In this … Read more
One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts. … Read more
