This day in search marketing history: February 19

This day in search marketing history: February 19

Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. Google Ads would only appear at the top and/or bottom of the page. An additional ad (so, … Read more

AI Content In Search Results

AI Content In Search Results

Google has released a statement regarding its approach to AI-generated content in search results. The company has a long-standing policy of rewarding high-quality content, regardless of whether humans or machines produce it. Above all, Google’s ranking systems aim to identify content that demonstrates expertise, experience, authoritativeness, and trustworthiness (EEAT). Google advises creators looking to succeed … Read more

This day in search marketing history: February 4

This day in search marketing history: February 4

Microsoft’s bid to buy Yahoo, Day 4 In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo. Google wasn’t happy about the news. The company objected, suggesting that the move would hurt what it called the underlying principles of the internet: “openness and innovation.” There was some ironic back … Read more

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