Google, OpenAI and Shopify insist that the next revolution in AI is agentic AI shopping agents. Shopping is a lucrative area for AI to delve into. What always comes to mind is that shopping is an extremely important activity for humans; It’s literally part of our DNA. Is the general public willing to give up … Read more
I enjoyed this interview with Liz Reid, Head of Search at Google, on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Liz has talked a lot about the future of search. Here are the five most interesting parts. Will agents ultimately take over the majority of activity on the web? Yes, but not all … Read more
If you’ve looked at a Google Ads Search Term Report (STR) lately, you know that it feels like getting off a carousel a little too quickly. The neat lists of “best running shoes” or “mortgage rates in New York” that we’ve built our entire careers on? These fade. Now it’s a wall of text that … Read more
