I enjoyed this interview with Liz Reid, Head of Search at Google, on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Liz has talked a lot about the future of search. Here are the five most interesting parts. Will agents ultimately take over the majority of activity on the web? Yes, but not all … Read more
If you’ve looked at a Google Ads Search Term Report (STR) lately, you know that it feels like getting off a carousel a little too quickly. The neat lists of “best running shoes” or “mortgage rates in New York” that we’ve built our entire careers on? These fade. Now it’s a wall of text that … Read more
As of April 2025, anonymized searches accounted for 46.77% of website traffic. This is data from before the introduction of AI Overviews. The queries are longer now and I suspect more queries are being anonymized. This number is slightly higher than our 2022 study on anonymized queries. However, that is the average. Some websites in … Read more
