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Meta Threads’ Rapid Rise Proves the Power of an Owned Audience

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Meta Threads’ Rapid Rise Proves the Power of an Owned Audience

Meta spins its new social media network threads as a close-knit community. But it’s definitely not a small community, given over 100 million people joined it in less than a week. Let’s put that in perspective. The web took almost seven years to reach that number. Twitter took five years. Instagram did it in 2.5 … Read more

Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?

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Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?

Deloitte discovered fascinating new insights into businesses’ approaches to continuous innovation and change in its recently released 2023 Chief Strategy Officer Survey. If your immediate reaction is, “Hmmmm … Do we even have a chief strategy officer?” or “Where do we get one of those,” you’re not alone. Despite the title’s familiar sound, the function … Read more

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