Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers. The Journalism Competition and Preservation Act (JCPA) enables news outlets to collectively negotiate revenue-sharing deals with social media platforms and search engines. The JCPA is designed to benefit US news outlets because deals … Read more
Meta formally announced the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page. Meta announced on October 4, 2022 that businesses could now place ads on the Instagram Explore home. The October announcement explained: “Businesses can now place ads in Explore home, … Read more
Meta recently shared an analysis of how professionally produced content performs compared to “everyday life” content. The data suggests that lo-fi content is a major contributor to ad recall and content views for brands. Why are we seeing this culture change now? Meta suggests that it can be due to the availability of smartphones, giving … Read more
