The first time someone told me to come up with a social media content strategy I had no idea what to do. Since then, I’ve learned that simple is best. If you can get the basics right, then you’re on your way to success. Having a social media content strategy for your small business will … Read more
The most fun and engaging social media posts take time and creativity — the former being something that small business owners are notoriously short on. But, when you consider 89% of people buy from a brand’s website after following them on social media, it’s clear you need to prioritize social content creation. When top content … Read more
Social media users scan their feeds, so marketers play around with images to get their audience to stop scrolling. But glowing images shouldn’t be the only hook they can stop, click and read on. Scrollers, seeing an image, often go to the text to see what it’s about. And if this content preview doesn’t motivate … Read more
