In the internet age, few things shape purchasing decisions as much as online reviews. And why not? They provide authentic and honest insight that no marketing campaign could ever replicate. The modern equivalent of the all-important word of mouth, customer reviews can make or break the reputation of a local business – and make a … Read more
Justifications are snippets of text that Google shows in the local pack to help users “justify” why the business is showing up for their search query. There are a variety of types of justifications. The type you see highlighted in the local pack varies based on a user’s search query. This guide will help you … Read more
“The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It isn’t just an emotional sentiment. However, the translated version of that phrase doesn’t have the same impact or meaning in different languages and cultures. For example, in France, they say “Le client n’a jamais … Read more
