Instagram virality can be a natural byproduct for marketers who mix an understanding of the algorithm’s desires with a devotion to the customer-content experience. Instagram crawls content to determine how popular, valuable, and relevant posts are for an audience segment or individual. Thus, the algorithm is in control of the content that surfaces for Instagram … Read more
Instagram recently announced that they’ve been rolling out three new home feed options and many users are wondering how these changes will affect the Instagram algorithm as we know it today. Read on to discover our top tips for maximizing the reach of your content, regardless of the feed option your audience chooses! The Current … Read more
Social media users scan their feeds, so marketers play around with images to get their audience to stop scrolling. But glowing images shouldn’t be the only hook they can stop, click and read on. Scrollers, seeing an image, often go to the text to see what it’s about. And if this content preview doesn’t motivate … Read more
