Instacarts

Ask Instacart brings generative AI to Instacart’s search experience

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Ask Instacart brings generative AI to Instacart’s search experience

Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and give a boost to sponsored product campaigns. How it works. Just like with Google and Microsoft Bing, Instacart users will be able to search via natural language queries and get … Read more

Nearly 30% of Instacart’s revenue is from advertising

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Nearly 30% of Instacart’s revenue is from advertising

Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Surging ad business. The information reported: “The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That’s a striking increase, given that the digital ad market was largely … Read more

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