In the late 1990s, I searched the internet (yes, it existed) to figure out what people meant by the relatively new concept of thought leadership connected to corporate branding. Since then, I’ve developed thought leadership campaigns for many global brands. And, today, nearly every B2B marketer uses thought leadership in their content marketing strategy. But … Read more
Does anyone enjoy job hunting regardless of the circumstances? But if you’ve recently lost your content marketing job or fear the ax might fall soon, you feel pressure to do it – and like you have no time to waste. The good news is that excellent content marketing jobs are available for the taking (or … Read more
CMI published over 249 articles about all aspects of content marketing in 2022. I bet very few of you read every one of them. (I understand – you have a lot of things to do.) Since it’s my job, I read every article and check the performance analytics. So I put together the 10 most … Read more
