6 Ways Brands Can Land on the Instagram Explore Page

6 Ways Brands Can Land on the Instagram Explore Page

You’ve probably spotted the magnifying glass on Instagram before — that’s Instagram’s Explore Page. The feature allows users to discover new content and accounts to follow. Instagram uses this space to curate content including photos, videos, reels, and stories based on a person’s activity on Instagram. Instagram uses an algorithm that goes through accounts people … Read more

Meta Announces Instagram Explore Home Ads Placement Via Marketing API

Meta Announces Instagram Explore Home Ads Placement Via Marketing API

Meta formally announced the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page. Meta announced on October 4, 2022 that businesses could now place ads on the Instagram Explore home. The October announcement explained: “Businesses can now place ads in Explore home, … Read more

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